U.K. survey finds many iPads getting limited use


An interesting new survey out of the U.K. finds that a significant number of iPads may not be getting as much use as you might expect. How often do you use your iPad? According to the new survey, it’s possible more than a quarter of you answered once a week or less.

According to a survey of more than 1,500 British iPad owners conducted by discount site MyVoucherCodes.co.uk (via Cnet UK), 26 percent of respondents used their iPads once a week or less. One in 10 even said they use it rarely.

In fact, only 42 percent of iPad owners say they use their iPad every day, according to the survey. My own usage makes me feel like a crazy person by comparison, since I doubt barely an hour goes by where I don’t at least pick the thing up and unlock it just to check my notification history.

The problem for around half of those who said they weren’t using their iPads more than once a week is connectivity; they say they don’t own a 3G model and therefore can’t as easily access the web and use apps that require data connections while on the go. That’s actually good news for Apple; it suggests the company should be able to upsell at least some iPad buyers on mobile network-capable devices next time they upgrade.

But the answer of others, who claim that they don’t use it that often because they can’t think of what to do with it, is more troubling. Basically, it means Apple and app developers still have some work to do in terms of promoting every day use cases for the iPad and its software.

Of survey¬†respondents, 14 percent said they’d received their iPad as a gift, and as a result never really felt a need for one to begin with. That, and the tablet’s unique and transitional place in the overall computing landscape (it is still a relative newcomer compared to notebooks and desktops, after all) could account for a lot of the¬†perceived¬†indifference among surveyed owners.

What do you think? Is this in keeping with what you’re seeing about iPad usage, or just a freak result?


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