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Today in Connected Consumer

Google presented a demo of the new version of Google TV at the Streaming Media West conference yesterday, which featured many notable improvements over the lame first version. Much of the discussion around the new version has focused on the addition of the Android Market to the Honeycomb-based platform, but I was struck by the subtle, yet striking, shift in Google’s approach to TV navigation. Whereas the first version relied primarily on a browser-like search bar for surfacing content, the new version relies heavily on structured program guides that look much more like…well, TV guides. Lesson to be learned: There’s a risk to pushing consumers too fast out of UIs they’re comfortable with.