Video editing startup WeVideo is launching a new product that will enable organizations to use its collaborative editing products in the cloud. The WeVideo Commercial product is aimed at bloggers, journalists, marketers and other video creators who wish to easily edit, manage and publish videos from a single online platform.
By putting editing in the cloud, WeVideo is taking advantage of cloud-based processing power to eliminate the need for expensive editing hardware and software. It’s also betting on collaborative editing, which allows multiple editors to make changes and to approve videos before they go live.
The platform offers a suite of tools that match most prosumer video editing software packages, and it comes with a set of royalty-free audio clips, transitions and graphics. Since all editing is done in a web browser, the platform is agnostic to the device it’s being edited on, whether it’s Mac or PC — and it can even be used to edit on smartphones and tablets when connected to the Internet. WeVideo is also agnostic as to the source file or publishing destination.
Once completed, videos can be published on a corporate website, as well as popular destination sites such as YouTube (s GOOG) or Vimeo.(s IACI) WeVideo also incorporates social sharing tools to let users publish or embed videos on social networks like Facebook or Twitter.
WeVideo operates on a freemium model, and it already offers a free, consumer-based product, which it launched at the Demo conference in September. It’s also available to YouTube users as a way to edit videos directly on that site. With the launch of WeVideo Commercial, it’s giving enterprise users a much greater amount of storage (50 GB), as well as up to 1080p video resolution and 24-hour support for $79 a month.