Thanks to iPhone 4S, iOS market share rockets in October


Net Applications has released its mobile market share numbers for October, and they show Apple (s aapl) gaining a lot of ground during the month. IOS market share grew 7 percentage points during October, from 54.65 percent to 61.64 percent. That’s significant growth for share that has either changed slightly or remained steady with few exceptions for the past year. Android (s goog) grew, too, overtaking Java ME for the second spot globally.

Net Applications gathers data from 40,000 websites that belong to its network of partners. According to traffic on those sites, Google’s mobile OS couldn’t keep pace with Apple’s growth, but did rise about 2.6 percentage points during the month. That, combined with Java ME’s nearly 6 point drop allowed it to move into second place. Apple’s huge gain during the month is most likely attributable to the introduction of the iPhone 4S, which sold 4 million devices in its opening weekend alone, though the continued strength of the iPad versus Android tablets also likely accounts for why Apple fared better than Google.

The impact of the 4S was also felt in mobile browser share, where mobile Safari’s share climbed from 55.59 to 62.17 percent between September and October. Google’s Android Browser, by contrast, was nearly flat, actually losing around 0.3 percentage points.

Apple’s growth propels it to a new high in terms of the history of Net Applications’ data tracking, and just reinforces the fact that when comparing market share in shipped versus sold terms, you can often misinterpret which OS actually has a lead in usage. The new data from Net Applications about OS and browser usage is much more relevant to mobile advertisers and developers since it presents a better idea of who’s actually accessing the web and applications from a specific platform more frequently.


Cable tray

IOS5 is very cool. If we did not see IOS5 coming, 4s could not be sold that much.

Ios 5 is one of the thing Apple did fantastic…

Lets see what happens with Iphone 5 :)

tim jones

Trustfund babies playing iFart apps on their iFads and iPhone 4Stupids all day long- what a big waste of bandwidth. Anyways, more and more people are getting Androids than iPhones these days.

Martin Hill

Net Applications is not alone in reporting iOS has far greater web usage than Android.

AT Internet reports Android only has 24% the web share of iOS.
Clicky Web Analytics puts Android at 49% of iOS
StatCounter Global Stats rates Android a bit higher at 63% of iOS.
W3Counter puts Android at 39% of iOS
Webmasterpro 33%
Wikimedia 36%
The Median value comes in with Android having only a third the share or 35% of iOS.

As such, Net Applications looks to be right on the money.

In contrast, StatCounter who many naysayers will bring up doesn’t include all of the iOS platform in their stats, leaving out the iPad. This is like leaving out desktop computers and only counting laptops when comparing Windows to Mac and Linux.


In all honesty, it’s hard to take these results into account when you exclude other mobile categories such as netbooks and laptops which directly compete within the tablet marketspace. They are reporting numbers without all of the metrics included.

As they even state, each competitor is not on an even footing.

Martin Hill

Last quarter Apple sold almost twice as many iPads as all NetBooks from all manufacturers put together. I think you’d find NetBooks marketshare disappointingly small in comparison.

John Harrington, Jr.

Take the opportunity to learn which tablet will pave the way for the rest (win the market-share battle) in a Kindle Fire vs. iPad 2 showdown on November 17th. You could be one of two lucky attendees to win a free tablet:

Dave Lindhout

Dang, my [/sarcasm] tag was stripped from the previous message.

Dave Lindhout

If you’ll notice the mobile market share data doesn’t include Windows Phone 7. It is included in the desktop data. If these numbers were included, the iThingys would have lost market share.

I’m sure this is in anticipation of the eminent release of Windows 8, when Microsoft unleash the full power of Windows in a phone size form factor. At that point, in mid-2012, Microsoft will return Windows to its position as the dominate platform on earth.

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