Video ad startup Jivox has raised $8.2 million in an attempt to bring its technology to multiple screens. In addition to the funding, which was led by Fortisure Ventures and existing investors Opus and Helion, Jivox will add two new members to its board of directors.
Jivox has built a platform to enable advertisers to create highly interactive ads that can easily be embedded across videos on a number of devices and ad platforms. It claims that these ads can be created and made a part of advertisers’ digital campaigns in less than three hours.
Ads powered by Jivox can include a number of buttons or widgets that are layered on top of the video, giving users the ability to share ads on social networks, embed ads on their own sites, request information by email or text message, or visit the advertiser’s site. Advertisers can also create custom ads, which include the ability to take a virtual tour, show a map to the nearest store location, request a quote or enter a contest to win a discount on a product.
Jivox ads can be embedded in the video banner, as a full page when moused over or as in-stream ads with an interactive side panel. They are also available both as Flash-based web ads and as HTML5 ads that can run on mobile devices like the iPhone and iPad. As such, Jivox is adding flexibility for advertisers who want to serve interactive ads to multiple devices at once.
Publishers that have shown Jivox ads include the AP, AOL, Tribune, Discovery, and USA Today. The company had previously raised $10.7 million in three rounds of funding, according to CrunchBase. Along with the financing, Mani Subramanian, the CEO of Fortisure Ventures, and John Squires, the CEO of Akademos, will join Jivox’s board of directors.