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Today in Social

There’s nothing but conflicting rumors on Yahoo selling all or part of the company, or hiring a new CEO, although board member and former Akamai exec David Kenny says he’s not interested. But there’s life in the old portal yet! Yahoo announced its plans to acquire Interclick for about $270 million. Interclick makes ad targeting and optimization technologies that use data from multiple sources. And Yahoo has aggressive plans for its forthcoming tablet-based news reader. It is pitching pricey, long-term advertising deals and promising to share 30 percent of the sale with publishers on ad inventory it sells itself. I’d suggested Yahoo beef up its online advertising with some choice technology acquisitions. And here’s our analysis of what GigaOM readers think Yahoo should do to return to growth.