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Gossip Girl is headed to Hulu Plus. On the heels of a past-season, library deal with Netflix (NSDQ: NFLX) that could be worth as much as $1 billion (if absolutely everything goes right), Warner Bros. (NYSE: TWX) and CBS (NYSE: CBS) will put current season episodes from the CW on Hulu and Hulu Plus. The five-year pact ups Hulu’s bragging rights as the digital hub for current primetime programming from broadcast networks and increases the appeal of subscription streaming service Hulu Plus.
Hulu Plus will be the only subscription service with in-season episodes; the five most recent shows will be available the day after broadcast. Ad-supported Hulu.com will have the five most recent shows eight days after air. But it’s not a full exclusive — the deal still allows for access via authentication by cable operators and CW will stream episodes on its own cwtv.com before they show up on Hulu.com.
Unlike the Netlfix deal, which focuses on scripted programming, Hulu will get America’s Next Top Model. Other shows include rookies Ringer, Hart of Dixie and The Secret Circle and veterans The Vampire Diaries, Supernatural, Nikita, 90210 and America’s Next Top Model.
CBS resisted invitations by original Hulu partners NBC (NSDQ: CMCSA) and Fox (NSDQ: NWS) to be an equity partner in the online video portal — ABC (NYSE: DIS) joined later — and only recently made a deal for library movies and TV shows to go to Hulu Japan.