Sincerely secures $3M funding, debuts greeting card line

An Ink card (click to enlarge)

Sincerely, the San Francisco startup aimed at making it easier to get physical copies of the photos taken on mobile phones, is announcing Wednesday it has secured $3 million in Series A funding.

The new round was led by Spark Capital, with First Round Capital, Charles River Ventures and SV Angel pitching in, along with a number of individual investors. Sincerely first launched in April with the debut of its Postagram app. Since then, the company has been busy: It has launched several other apps such as PopBooth and opened up its API to allow other developers to make apps with photo printing and shipping services.

An Ink card (click to enlarge)

Also on Wednesday, the company unveiled a new greeting card line dubbed “Sincerely Ink” that will let users create and send holiday cards from their iPhone, iPad or Android device. Sincerely Ink will allow users to turn any photo on their mobile device into a holiday card decorated with more than 40 professional designed templates. Sincerely will then print and deliver each card for a price starting at $1.69 each, including postage. The new app will be available in the Apple app store and Android marketplace within the next few weeks, the company says.

Sincerely Ink will most notably go up against the Cards app announced earlier this month by Apple. Apple Cards will allow users to turn any photo taken with an iPhone or iPad into a greeting card that Apple will print and mail anywhere in the world for $2.99. Sincerely’s CEO Matt Brezina told me then that his company was ready for the challenge presented by Apple’s entry into the space. Now that Sincerely has a bit of fresh money in its coffers, it should be even better prepared to go up against its new big-name competition.

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