Research in Motion (NSDQ: RIMM) just can’t catch a break these days. As we start to wind down a year in which the company’s U.S. market share has plunged amid investor turmoil and an unprecedented three-day outage in its service, its new BBX operating system faces an additional challenge beyond the already-daunting task of convincing the mobile world why it needs BlackBerry.
The flagship product from a company called Basis International is called BBx, and they’re not very happy about RIM’s decision to blend the names of its QNX operating system and its BlackBerry heritage as BBX. Reuters reported that Basis International, which makes software-development tools, has sent RIM a cease-and-desist letter and has threatened to sue if RIM doesn’t take action.
RIM responded that it doesn’t see much potential for confusion between the two marks, which makes some sense: smartphone buyers aren’t looking for business software-development tools. But it could still prove to be a headache for the company, as Basis could argue that if BBX is software, and its BBx tools are software, then confusion might occur.
These things can often be solved with a check. BBX, however, is RIM’s future, and it hasn’t gotten off to a fantastic start.