The Tango multi platform video chat application is used to seeing a bump in registrations whenever a new smartphone is released. As consumers upgrade to new devices, the app typically gets a halo effect as new users gain front-facing cameras and other features that help make video chat available. But with the launch of the iPhone 4S(s aapl) last Friday, Tango got an even bigger lift than usual.
According to Tango, iOS registrations were up 35 percent above average since the launch of the iPhone 4S, which is the biggest spike the young app maker has seen. That’s even more of a lift than it received on Christmas — the day that users typically unwrap new gadgets and try out apps on their devices. The increase in downloads moved Tango from the no. 12 spot in the App Store top downloads the week before launch up to no. 7.
But it’s not just iOS registrations — Tango has gotten a lift on other devices as well, such as traditional computers and Android (s goog) smartphones or tablets. Total registrations were up more than 25 percent overall after the iPhone 4S launch.
For Tango, which provides a way for users to video chat with each other regardless of the device they’re using, the massive sales numbers the iPhone 4S has seen should not just help them in the short term. As users (like me) that upgraded from phones without front-facing cameras, discovering new features and applications will continue.
Tango, which competes with desktop and mobile video chat apps like Skype, (s MSFT) has raised a total of $47 million since being founded two years ago. That includes a $42 million round it announced along with its desktop app in July.