Google (NSDQ: GOOG) is quite pleased with the first few months of its Google+ social-networking service, as one might expect. With more than 40 million users and growing, Google executives said Wednesday that the company plans to add several new features by the end of the year, including the long-awaited integration between Google+ and Google Apps accounts.
Vic Gundotra, senior vice president of engineering at Google, was joined by co-founder Sergey Brin onstage at the Web 2.0 Summit mostly for the purposes of discussing Google+ with conference host John Battelle. Gundotra confirmed that Google+ has hit 40 million users since its June introduction and a just a month after it opened up the service to the public, and said that growth rate has created some pleasant problems for the company.
One of those has been the delay in rolling out a way to integrate one’s professional Google Apps account with the Google+ service, one of the most sought-after features in the months since it launched. Gundotra apologized for that delay, saying that Google didn’t anticipate the growth rate that Google+ would attain and therefore thought they had more time before that would become an urgent priority.
Now, that feature will go live “in a matter of days,” he said.
Google is also working on a way to support pseudonyms within the service, Gundotra said, which will please privacy advocates turned off by Google’s “real names” policy for identifying yourself on Google+. And they are also working on ways to let businesses and organizations have branded pages within Google+, he said.