Blog Post

Amazon/PBS Deal Brings Julia Child To Prime Instant Video

Julia Child’s The French Chef is going digital for the first time: 200 episodes of the show are coming to Amazon (NSDQ: AMZN) Prime Instant Video, along with several other PBS TV shows, in an expanded licensing agreement between the two companies. (Some PBS content was already available.)

The new titles–over 1,000 in all and rolling out over the next several months–include NOVA, Masterpiece and Antiques Roadshow; the Ken Burns documentary series; and news shows like Frontline and Washington Week, which will be available the day after they air. The new deal brings the number of titles available on Amazon Prime Instant to over 12,000 by the end of the year.

Amazon Prime Instant Video is available free to Amazon Prime members, who pay $79 a year for two-day shipping. Kindle Fire buyers will get 30 days of Amazon Prime for free. (Don’t confuse it with plain Instant Video, a library of 100,000 titles that customers can rent or purchase.)

The PBS agreement is the latest in a string of deals Amazon has signed for Prime Instant video. The company signed a deal with Fox (NSDQ: NWS) in September, and added 1,000 NBC Universal movies and 2,000 CBS episodes over the summer.

In Amazon’s press release about the expanded PBS partnership, the company plays up the fact that the PBS titles will be available on the Kindle Fire–seemingly the first time that Amazon has explicitly mentioned a mobile device in a programming release. Amazon Instant video has previously been limited to Macs, PCs, and computer-connected TVs.