Regional newspaper publisher Newsquest, which owns titles including the Glasgow-based Herald and the Argus in Brighton, has reported a 7.9 percent year-on-year fall in advertising revenue in the three months to the end of September.
Newsquest, owned by US newspaper group Gannett (NYSE: GCI), said that despite the continued decline revenue comparisons “across all categories improved relative to the first and second quarters this year”.
The publisher reported a 7.4 percent increase in national advertising revenue – a full five percentage points better than the second quarter rate. However, this was offset by a 5 percent fall in retail ads and an 11.6 percent fall in classifieds. Online revenues showed promising growth, up 6.2 percent year-on-year.
In the major advertiser categories, automotive ad spend fell by 12.8 percent year on year, employment dropped by 14 percent and property ads declined by 11.6 percent.
Newsquest still outperformed Gannett’s US Publishing operation, which includes the flagship USA Today, which recorded a 9.3 percent year-on-year decline in advertising.
In contrast to Newsquest’s quarter, national advertising at the US Publishing division fell by 17 percent, retail fell 6.3 percent and classifieds declined by 9.4 percent.
“All of our business segments continued to deliver consistent profitability in the third quarter,” said Gracia Martore, chief executive of Gannett, which also owns interests in US broadcasting.
This article originally appeared in MediaGuardian.