Spotify continued its push into the living room with the launch of an app for the Boxee Box on Friday. This makes the Boxee Box the second connected device to get access to Spotify after WD launched its Spotify implementation last week.
The new app enables premium Spotify subscribers to access the company’s catalog as well as playlists and music meta-data on the TV screen. Boxee’s VP of Marketing Andrew Kippen told me that music has always played a big role for his company, despite the perception of the Boxee Box being primarily a video streaming device. The two most popular apps on Boxee are music apps, he said, adding: “Since Spotify works both in the U.S. and in eight European countries, it should help expand our music reach abroad and provide another great on-demand music service which is where we think most music consumption is headed.”
Spotify launched in the U.S. in mid-July and has still to play catch-up in the connected device space. Personalized radio service Pandora is available on more than 200 connected devices, and music subscription services like MOG have also been expanding their presence on platforms like Boxee and Roku. Having access to Boxee’s user base is one important step for Spotify to narrow that gap, and we can expect to see the company roll out apps for other platforms soon.