Amazon Publishing Launches New Science Fiction/Fantasy/Horror Imprint

Science fiction/fantasy is one of the most popular e-book genres, so Amazon (NSDQ: AMZN) Publishing wants to be there. A project earlier this summer hinted at Amazon’s plans for the genre. Now, the company’s seventh imprint, 47North, is launching with 15 titles and will publish science fiction, fantasy and horror books in print and digital formats.

Amazon previously reached out to science fiction fans by offering them a free subscription to a condensed Kindle edition of Fantasy & Science Fiction magazine. That offer allowed Amazon to collect the contact information of avid sci-fi/fantasy readers. Now it can market its new imprint to them.

Amazon’s recent book publishing strategy has been to track popular genres closely and then launches its own publishing imprints in those areas. In addition to its most recent publishing endeavor, Larry Kirshbaum’s still unnamed New York imprint, Amazon announced romance imprint Montlake Romance and mystery/thriller imprint Thomas & Mercer in May.

Amazon is also home to AmazonEncore, which launched in 2009 and aims to bring more attention to previously self-published books; AmazonCrossing, which publishes titles in translation; and Seth Godin imprint The Domino Project.