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Today in Connected Consumer

It was a terrible name anyway, Qwikster. It sounded like a chain of truck-stop mini-marts rather than something that brings a bit of Hollywood to your mailbox. And now its gone, before it even started. In a blog post this morning, Netflix CEO Reed Hastings announced, with uncharacteristic brevity, that DVD and streaming subscribers would not need to manage their accounts separately after all. “It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs,” he wrote. “This means no change: one website, one account, one password… in other words, no Qwikster.” Netflix shares surged more than 6 percent in early trading on the news. But it’s getting hard to shake the sense that no one is really in charge at Netflix and that it’s floundering in search of a strategy.