Founder Tom Hume (via release): “We’ve spent the last 11 years building one of the best mobile app teams in the world, and now’s the time to capitalise on this and take the company to the next level.”
Hume writes: We’re going to start by harmonising where we can … but FP will remain a separate entity and brand – based in Brighton and employing everyone who works there today.”
The deal means another specialist mobile agency goes in-house at a general digital agency. But terms aren’t disclosed.
Vexed clients include Dominos, for which it made the iPhone app that has seen very healthy mobile pizza sales.