Discovery Brings In NBCU’s JB Perrette To Run Digital


It’s been over a year since Discovery Communications (NSDQ: DISCA) had a dedicated executive at the very top to oversee digital operations, but that will change, now that the cable network has hired NBC (NSDQ: CMCSA) Universal interactive media veteran Jean-Briac (JB) Perrette as its chief digital officer.

As president for Digital and Affiliate Distribution and Content Distribution Strategy for NBCU, Perrette coordinated the placement for the company’s programming across a variety of online venues. He also helped launch new digital channels Sleuth, Chiller and Universal HD and played a leading role in developing the NBCU JV Hulu.

For the past four years, Discovery CEO and president David Zaslav has made digital a particular focus for the company’s networks, which include Discovery Channel, TLC, Animal Planet, and its joint venture OWN: Oprah Winfrey Network.

But last year, the leadership of the digital efforts have been a bit diffuse, as the company gave corporate development exec Bruce Campbell some additional responsibilities as chief development officer and general counsel.

Campbell handed over his duties as president of Digital Media to Peter Liguori, Discovery’s COO, who took over as the head of OWN after that channel’s CEO, Christina Norman was ousted after a poor start.

With the creation of the new post of chief digital officer, Kelly Day, who manages operations related to Discovery’s U.S. websites, as well as interactive technology, digital programming and licensing and home entertainment as EVP and GM of the digital division, will now report to Perrette.

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