It’s pretty clear that 2011 has been an inflection point for location — and for digital companies that target local advertisers. Media companies have been trying to micro-target consumers by location since the birth of the Internet, but only in the past couple of years have they started to figure out sustainable business models around the greater idea of “hyperlocal.”
We launched Street Fight in April to cover this vibrant space and to help spread information about sustainable business models in hyperlocal — to help digital companies finally crack the $150 billion local advertising market.
Our first conference on this topic, the Street Fight Summit, will take place in New York on Oct. 25–26. Panelists and speakers include C-level execs from Patch, Foursquare, Main Street Connect, Gilt City, Yipit, Fwix, Topix, Zaarly, Journal Register, CBS local Digital Media and many more. Other household brands in the space, like Groupon and Yelp, will be present in the audience.
Our planned programming aims to help anyone doing business in hyperlocal — whether a startup or traditional media or brands — develop strategies and ideas for succeeding in this new and exciting space. We’ll cover alternative revenue models in media, the best way to leverage LBS and put a new twist on what’s next for daily deals strategies.
All-access tickets for the two-day event are $599, and GigaOM’s location-savvy readers get $100 off with discount code SFS11-GIGAOM.

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