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I am mystified why this analysis is getting picked up. Apparently, senior management at Google aren’t posting publicly on Google+. Big deal. The social media execs are. If Larry Page doesn’t dominate your Google+ feed, it’s not a negative endorsement of the product. Most CEOs shouldn’t overindulge in social media for any number of reasons. Google’s doing the important things for Google+, like rolling out new APIs. This latest round seems mainly aimed at analytics companies, rather than app developers, although clever ones can make some use of things like assessing popularity by +1’s. And on a totally unrelated note, mobile concierge features like Siri are a bigger threat to Google search usage than most of the social search initiatives I’ve seen. How do you think Google should respond?