When Amazon (NSDQ: AMZN) introduced the first Kindle four years ago, the e-reader market barely existed and e-books were almost a novelty. Sony (NYSE: SNE) e-readers were already on the scene but the Barnes & Noble (NYSE: BKS) Nook wasn’t even on the drawing board. This week, Amazon changed the e-reader game again with new dedicated e-readers that can be bought for under $100 and a media tablet that could do the same for that category if it delivers as promised.
There are too many e-readers to cover them all so we’re keeping it simple, comparing Amazon’s Kindle lineup with some of its main competitors, the Nook Simple Touch and Nook Color, Sony Reader Touch Edition and Kobo’s Touch. Although it’s a tablet, we included the Kindle Fire because of its e-reader origins and its new role at the head of the Kindle family. Check out our chart: