The word has finally filtered out: Gut-level decision making doesn’t cut it anymore. In fact making “judgment calls” without proper supporting data can be a dangerous gamble in today’s ultracompetitive marketplace. That’s why lots of midsized companies that used to rely on past experience and Excel spreadsheets are searching out business intelligence (BI) solutions. BI is designed to help these companies make smarter, faster, data-driven business decisions. See TEC’s BI solution guide.
But the question arises, Who at these firms is going to handle the BI software and technical aspects of modern data analysis? The company Data Geek, of course. If you don’t have one, get in line. Data Geek is now the fastest-growing job category in BI. You’ll need to find someone with a computer science background, statistics and math skills, experience in data visualization — and, perhaps most importantly, creative flair. Because your Geek will have to create new and imaginative ways to turn your data into actionable intelligence — to boost the payback on your sizable BI investment.
What will you get for your money? Hopefully, an individual who enjoys cleansing, profiling and transforming information — and someone who can keep up with the lightning pace of change in the BI space.
The bottom line is simple: To get the most from your BI application, you need an experienced Geek.
We can’t help you with that, but we can help you choose a BI software solution: Click here to get your free TEC 2011 business intelligence guide: BI for everyone.