Virgin Media, the U.K. telco and broadband provider, is using Savvis to launch business-oriented cloud services–minus the tech double talk–through its Virgin Media Business unit.
The company, which already offers broadband, fixed-line and mobile phone services to customers, promises a jargon-free experience to businesses that want to quickly test and develop in-house applications or launch e-commerce services without building out significant infrastructure themselves.
In a statement, Mark Heraghty, managing director of Virgin Media Business, said:
Organizations are craving some clarity and no-nonsense advice. Providing easy-to-use, simple cloud services that do exactly what they say they’ll do, really well, is a breath of fresh air. Most are already signed up to the benefits of the cloud, but constant jargon and complicated advice have created a real barrier to entry.
Savvis, the hosting provider purchased earlier this year by CenturyLink, will provide the innards of what Virgin calls its VirtualPrivate Data Centre. According to the Financial Times, the company said services can be launched within two hours of sign up.
Virgin Media will compete with current rivals BT Group PLC and Cable & Wireless.
This is just the latest example of a telco using cloud services to soak up some of its spare bandwidth. Telecom giant Verizon last month bought CloudSwitch to help customers make the cloud transition, and early this year bought Terremark, a big Savvis competitor for $1.4 billion.
Image courtesy of Virgin Media.