Today in Social

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We’ve been saying that social commerce – specifically, daily deals – have needed to move beyond new customer acquisition for their merchant partners into services that build loyalty. And they need to actually do the analysis on the data deals produce to create better targeting and other marketing services for retailers and manufacturers. BuyWithMe is rolling out a program for merchants to tie deals to analytics on  buying patterns via credit card purchases. ChoozOn has a different credit card angle: tapping into card member offers via affiliates. The intersection of social, local, and mobile is a big topic at Mobilize, but I’m wondering if the potential loyalty/data combo presented by credit card integration won’t be realized sooner.

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