Big changes atop digital at two major news sites today: Kevin Krim, the head of Bloomberg.com, is leaving the company, while Jim Frederick, who oversaw operations at Time.com as the site’s managing editor, is the new editor of Time (NYSE: TWX) International.
No replacement has been selected for either executive. A Time rep said the current managers of the site would remain in place, while a search for a successor would be conducted internally and externally.
There was no word as to why Krim was departing. The news of Krim’s exit, first reported by Business Insider, comes a year after Bloomberg.com was overhauled to make it more attractive to a wider audience of business professionals beyond the markets news that is at the company’s core. In turn, the site was also revamped to bring in more advertising dollars.
Krim joined Bloomberg in April 2009 from Yahoo (NSDQ: YHOO), where he was VP of product and strategy for Yahoo HotJobs and Yahoo Small Business. A Bloomberg rep said that site traffic has increased 78 percent and revenue has more than tripled since Krim arrived, though no specific dollar figures were provided.
At Time.com, Frederick had recently been celebrating some traffic growth thank in part to an emphasis on establishing a series of vertical channels and blogs in the service of enhancing the overall Time brand in the eyes of advertisers and readers as well. The traffic gains also helped the company make the case that a 90-year-old weekly news magazine could find ways to be relevant in the age of immediate news access and infinite choice online.