Apple (s aapl) will hold its next media event on Tuesday, Oct. 4 according to AllThingsD’s John Paczkowski. The event will finally see Apple unveil the iPhone 5, say Paczkowski’s sources, and new Apple CEO Tim Cook will be running the show, along with a supporting cast of Apple’s senior executive team.
AllThingsD is known to have good sources when it comes to early info regarding Apple products and plans, and had previously predicted that Apple would begin the sale of the iPhone 5 in October. According to today’s information, the iPhone 5 will go on sale “within a few weeks” after the Oct. 4 event, which would be in keeping with that earlier prediction.
While the iPhone 5 will be the star of the show according to the sources of the report, I wonder if Apple might also take the opportunity to refresh its iPod line. Generally, new iPod models are introduced at an event in early September intended specifically for the purpose. That didn’t happen this year, so it would make sense to see Apple address those updates at an October event, too, even if they’re just dressing for the main course that is the iPhone 5.
This will be Tim Cook’s first time leading an Apple announcement event. Even though he has occupied the CEO role in the past, Phil Schiller, Apple’s marketing chief, has taken on the maestro duties at past events when Steve Jobs was absent. Paczkowski believes that Cook must take the reins in order to hammer home to investors and consumers that he can and will successfully lead this company into the post-Steve Jobs era.