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Weather Channel’s Digital Director To Lead International Mobile Expansion

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The Weather Channel’s senior mobile and digital business development director Mike Zarrilli is being upped to a new international VP role.

Zarrilli is charged with building out the firm’s digital business especially in western Europe, Asia and Latin America, “both organically and through M&A”, according to the company.

“He will also spend considerable time working to create global partnerships and strengthen relationships with mobile device manufacturers,” the firm says.

Before The Weather Channel, Zarrilli was a five-year CNN business development executive. At the Channel, he created its social initiative with Twitter.