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Cleantech, meet mobile. The intersection between these two industries has grown over the past twelve months as companies increasingly look to use smartphones as a platform to enable their services. Our GigaOM Pro Green IT analyst Adam Lesser wrote a fascinating report on how mobile apps are the next gateway to efficiency (subscription required).
The report is timed to our upcoming mobile industry conference Mobilize 2011 in San Francisco next week, and that event is almost sold out. Adam’s report will delve into some topics that we’ll address at Mobilize, like how car sharing and home energy management (HEM) companies are viewing mobile as a necessary platform upon which to build relationships with customers.
Adam also has a penned his weekly column on the clean power topic that’s trending on Google news over Tom Cruise (but still behind Lady Gaga): What the Solyndra case says about the government and cleantech. Here’s the breakdown — the government is assuming a 10 percent fail rate for its $38 billion loan guarantee program, so the government would need to amass equity worth $3.8 billion from the recipients of its loans to cover its presumed losses and make the program pay for itself.
It doesn’t seem like that much to ask for, says Adam. And when you look at all that China is doing to help its renewable energy industry, sustaining programs like the DOE loan program is the bare minimum that the U.S. will need to do if it wants to help U.S. renewable energy companies compete.