My beautiful streaming NFL weekend


Like most folks without cable, the biggest drawback I’ve found is the inability to keep track of my favorite sports teams. While takes care of that need during the baseball season (Disclosure: I’m a big Phillies fan), keeping tabs on the NFL season is a whole different beast. But what if you could stream every NFL game over the Internet? That’s what I did over the weekend, as I got my weekly dose of football not on TV at a friend’s house or at the local pub, but in the comfort of my own home, on my laptop and iPad. (s aapl)

Don’t (expect to) try this at home

It’s important to note that this isn’t a guide to streaming games without paying for cable or satellite TV. The iPad apps I used — DirecTV’s NFL Sunday Ticket to Go (s DTV) and ESPN’s WatchESPN app (s DIS) — aren’t available for free. DirecTV’s NFL Sunday Ticket package costs $350 for the season, for instance. I was lucky enough to score a login to Sunday Ticket from a PR contact with an invitation to test out the service, but those without DirecTV satellite service can sign up for the streaming option if they’re willing to shell out the cash.

Meanwhile, live video on the WatchESPN iPad app is only available to Time Warner Cable, (s TWC) Brighthouse Networks and Verizon FiOS (s vz) customers who subscribe to ESPN. Again, I was able to log in through a test accountI had received from ESPN when the application was launched. The good news is that NBC’s (s CMCSA)(s ge) Sunday Night Football stream is still free, although that means those without cable or satellite will only be able to stream one game a week.

In other words, unless you’re a Time Warner Cable subscriber who also wants to pay for Sunday Ticket streaming, don’t expect to be able to simulate this exercise. That said, here’s a rundown of what I thought of each service:

NFL Sunday Ticket

DirecTV’s Sunday Ticket iPad app has pretty much everything a football fan could want on game day. It has live scores from around the league and the ability to switch between virtually any game shown on CBS (s cbs) or Fox (s nws) during the 1:00 p.m ET or 4:00 p.m. ET time slots. It also provides stats and game highlights from each game shown during that time period.

Most importantly, the Sunday Ticket app has the Red Zone Channel, which jumps between games whenever a team gets into scoring position. Red Zone is perfect for the football fan who has ADD, or who might not be rooting for any particular team on Sunday, but just wants to be updated on all the scoring action happening from around the league.

The one thing Sunday Ticket doesn’t have on the iPad is a video archive, meaning it’s pretty much useless except for a period of about six hours every Sunday. But for those six hours, it might be a football fan’s best friend.

Sunday Night Football All Access

NBC has continued its tradition of live streaming its Sunday Night Football broadcast online, making it available to viewers through For viewers who don’t pay for cable, that means there’s at least one free game a week. I was particularly interested in this week’s matchup, which was between the Philadelphia Eagles and the Atlanta Falcons. (Disclosure: I am also an Eagles fan.)

While the other two apps are available on the iPad, NBC’s Sunday Night Football broadcast leverages Microsoft Silverlight (s MSFT) for playback, so it can’t be streamed on mobile devices. As a result, I watched it on my laptop. On the plus side, the service gives viewers a choice between multiple camera angles throughout the broadcast.

That said, video playback was just ok, and suffered from occasional buffering — something I wasn’t used to or expecting in the age of adaptive bit-rate streaming. It was an experience that reminded me how much I prefer HTML5-based HLS streaming on the iPad. One final downside to the SNF experience was a lack of diversity in the video ads that ran during breaks. If I never see the Toyota Venza Facebook commercial (s tm) again, I’ll die a happy man.

Monday Night Football on WatchESPN

After a disappointing streaming experience on my laptop, it was nice to get back to watching football on the iPad. With WatchESPN, the iPad once again transformed into a personal football machine. While I was mostly interested in watching Monday Night Football, the ESPN app isn’t built for that. In fact, viewers can watch live streams from ESPN, ESPN2, ESPN3 and ESPNU on the application.

The MNF broadcast on the iPad was more or less the same as what was on TV, which is a plus for viewers who might not be at home for whatever reason. Interestingly enough, while WatchESPN allows viewers to tune in on the Apple tablet device, those checking from their mobile phones are blacked out due to an exclusive mobile distribution agreement with Verizon.

When business trumps technology

If there’s one thing that I learned this weekend, it’s that the technology for distributing live streams of popular content like NFL games is fully baked, but access to those streams is being held back by contractual obligations.

DirecTV is paying about $1 billion a year for exclusive access to all Sunday Ticket games over the next four years, so you can’t really blame it for not being more open and selling the online portion at a discount to the satellite package it offers subscribers. After all, the whole point of NFL Sunday Ticket isn’t to collect the annual $350 charge from users — although that’s a nice bonus — but to get more subscribers signed up, who will hopefully stick with the satellite TV provider year-round.

As for the WatchESPN app, the biggest issue is that it’s not available to more cable or satellite subscribers, simply because the operators in their area haven’t struck a deal with ESPN. Hopefully that will change with time. In the meantime, streaming Monday Night Football on the iPad serves as a great example of good value-added service to consumers that is being held back by rights agreements.

Football photo courtesy of (CC BY 2.0) Flickr user Tom Newby.


David Niu

Ryan, good piece…sigh…wish I could get NFL games, especially the Cowboys via streaming. I think this is when cord cutting and unbundling become more of a reality.


This article is retarded. You are talking about getting access to streams that are available for paying customers. What is the point of reviewing somethign that non paying customers cant use? If we would be paying customers dont you think we would watch it on our TV instead?


Try NFL Rewind, there’s a free trial now and then it’s only $39.99 for the year. No blackouts and watch any/all games after there played without commercials in HD. You could’nt watch all the games on Sunday anyway…not perfect but a good, cheap alternative !

Ram V

Wow this is a cool option. I can do whatever on Sunday and catch up on the games quickly online later that night. I think I’m going to try this.


What makes you say that the biggest drawback for most folks without cable is sports?

(I have no idea whether it’s true, I’m just wondering whether it’s anything more than a perception)

Ryan Lawler

Nearly every potential cord cutter I’ve ever spoken to has mentioned sports as a reason not to go through with it. Sports is the one type of programming that just isn’t the same if it’s not live.


For those outside the US and Canada, the NFL offers the NFL Gamepass which allows users to stream all games live in HD for about $250 per season. I’ve been using it for a few years, and it’s a kickass service, especially now that they added iPad and iPhone apps. FYI for those outside North America.


Remember, mattering where you live,CBS,NBC,FOX and ABC are all availabe over the air(OTA), in HD for free.

Dan Rayburn

A big reason the SNF stream does not look great is that they max out the encoding at 3.5Mbps, and many can’t get more than a 2Mbps stream. They should really encode it for better quality.

Ryan Lawler

Interesting. The more surprising thing to me wasn’t the picture quality, but the occasional buffering. Didn’t expect that in today’s adaptive bit rate world.


Sunday Ticket To go is shoddy at best. I paid nearly $400 for this season and the stream is so unreliable that I am crossing my fingers every sunday at 10am. This is an early season problem, as it was last year. Hopefully they work it out.

Ryan Lawler

Overthought – I heard there were problems in Week 1, especially with early games. FWIW, DirecTV was also having problems with satellite connections for those games as well.

Ram V

Cool. Looks like a much better solution than the streams I’m used to. Too bad you can’t buy this a la carte. Why wouldn’t the NFL just build and sell this themselves?

Ryan Lawler

In a word: Money. The NFL is getting $4 billion over four years to give DirecTV exclusive Sunday Ticket and digital rights. There’s no way it would make that much with an a la carte offering to consumers.

Ram V

Forgot that exclusive would extend to online also. I have to think that the NFL will want to control more of the product in the future, at least online.

Comments are closed.