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Multiple bidders separately acquired a variety of intellectual property assets from bankrupt Borders, including its trademarks and website address, according to the company charged with running the auction.
Hilco Streambank said in a news release that the winning bidders included Barnes & Noble (NYSE: BKS) and Berjaya Books, a bookseller that operates a number of stores in Malaysia under the Borders name. The auctioneer also stated that ten bidders had participated in the series of sales that took place in New York on Thursday, and that the bidders included booksellers, publishers and Internet retailers.
Hilco did not break down the specific assets each company acquired or how much they paid for them. The assets include the Borders.com domain name and the global trademarks for Waldenbooks and Brentano. Hilco did not state if the sale included a list of millions of Borders customers that is the subject of a lawsuit involving the firm that managed the bankrupt company’s popular Perks rewards program.
The sales, which together totaled $15,775,000 require approval by the judge who is presiding over the bankruptcy. Details will be filed in court prior to a hearing scheduled for next Tuesday.