Blog Post

Haymarket On Mobile: ‘We’ve All Felt Held To Ransom By Apple’

There aren’t many digital publishing executives who are prepared to publicly criticise their arch app giver. But that ice may be thawing..

Here is Haymarket group director Patrick Fuller, one of several UK digital publishers interviewed about mobile by the Association of Online Publishers

“In some ways, it’s exciting – we’ve all felt somewhat held to ransom by Apple (NSDQ: AAPL). But, in some ways, it adds additional confusion and pressure on our development teams.”

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One Response to “Haymarket On Mobile: ‘We’ve All Felt Held To Ransom By Apple’”

  1. Richard Tobin

    iTunes and iTunes Store offer the most dreadful interface and functionality imaginable.  The iPhone itself offers a great experience but is massively, inexplicably, let-down by these slow, ugly and clunky iTune’s crash-prone resources.  Searching the iStore horrendous – it is near imposable and laborious.  This is Apple’s ‘Achilles heel’ and I frankly do not understand why they have not addressed this – spoils the whole experience.  Suffering from MS pig-headed syndrome me thinks.

    The way to take the market back from Apple is to offer an alternative user interface to iTunes and iStore where iPhone users can find, buy and manage all their media content, applications, address-books and more.  Deliver a more competitive facility for all content/application providers and all ‘smart-phone’ phone users alike and Apple will be returned to their proper status – as a hardware and o/s provider.