Update: We’ve just kicked off the conference and our live stream is available here.
Some of the best minds will gather Thursday in New York for paidContent Advertising: Emerging Business Models, the first major conversation about advertising following a summer — and a first week back — than was more active than any of us could have imagined.
The best action will be in person but, if you have to miss the on-site networking and the hallway dealmaking at The *Time* & Life Building, you can stay up to speed by following our live stream and coverage here starting at 8:40 a.m. Eastern and join the conversation via Twitter (#pcads11) and Facebook. (But if you are, in fact, able to join us in person, we have a few tickets left. You can register online before the event or on site during the event).
What can you expect? As usual, we’re on top of the latest news starting with the first post-shakeup interview with Yahoo’s Ross Levinsohn. Google’s Neal Mohan will get a chance to respond to reports that Yahoo (NSDQ: YHOO), AOL (NYSE: AOL) and Microsoft (NSDQ: MSFT) have a new ad consortium — and make some news of his own. Facebook’s Carolyn Everson will address Facebook’s particular blend of scale and social advertising, while Flipboard’s Mike McCue talks about optimal ad models for tablets and increased competition. And that’s just a small part of a jam-packed agenda which includes new research from eMarketer and Nielsen.
Thanks to our sponsors: title sponsor Google (NSDQ: GOOG), NetShelter, OpenX and Lotame.