Nielsen’s research in its latest Social Media Q3 2011 report shows that US Internet users spend a disproportionate amount of time on Facebook, a trend that should worry everyone else including Yahoo and Google, who used to control the majority of our web attention. I guess Mark Zuckerberg was right when he described Facebook as a once-in-100-years kind of media shift. To me, media equates to the ability to attract and retain attention — and Facebook clearly has that.
Facebook is winning the war for our online attention


{"source":"https:\/\/gigaom.com\/2011\/09\/12\/facebook-is-winning-the-war-for-our-online-attention\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_75bbfac33aafafc2536619ef11ae7565","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}