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Industry Moves: Appia; Qualcomm; SonyEricsson; mxData; Appitalism; GoldSpot

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» Appia has appointed Craig Forman as its executive chairman. He joins the white label app store company from his position as chairman at Where, the location-based media company acquired by Ebay earlier this year. Before Where, Forman has had a long career with senior roles at Earthlink (NSDQ: ELNK), Yahoo (NSDQ: YHOO) (where he started the company’s move into content portals), Time Warner (NYSE: TWX), and the Wall Street Journal.

» Qualcomm has named Anastassia Lauterbach as its new SVP for global business operations in Europe. She was previously at Deutsche Telekom (NYSE: DT), where she held a number of senior roles, including SVP of business development and investments and EVP of strategy at T-Mobile International.

» Sony Ericsson has all but dropped out of the top rankings for handset market share worldwide, but it may be trying to reverse that course, with several new appointments and one internal promotion. Paul Hamnett has been appointed as the new head of the North American Region, the latest of several roles he has held with the handset maker. Jorge Juarez is the new head for Mexico. Jorge Aguiar is the new man in charge in South America. And Ricardo Gaibor is the new head of distribution and retail for Latin America.

» mxData, the mobile content aggregation and delivery company, has appointed Brian McBride as its new chairman. McBride has held a number of roles in the tech and mobile industries — most recently as MD for Amazon (NSDQ: AMZN) in the UK and before that MD of T-Mobile UK.

» Appitalism, the cross-platform app store that claims to have 700,000 apps in its catalogue, has appointed three new people in the U.S. Geni Piciullo is the new VP for North America; Tim Hsia is the new global marketing director; and Doo Kim is a new marketing and advertising executive with the company.

» Gold Spot Media, the rich media mobile advertising company, has appointed Matthew Bryant to the company’s board of directors. He is the former president of Media Buying Services International.