Apple (s aapl) has made a couple of minor changes to its online store on Friday morning (via MacRumors), which, though small, should make shopping for products through the web-based portal even more painless. The first is a streamlined iPad-ordering process, and the second is a change to stock-status indicators that might be designed to decrease the number of panicked support calls Apple receives.
The new iPad-ordering process takes users through a step-by-step selection process, starting with the choice of color for their device and followed by the selection of storage and connectivity options. Finally, if you’ve chosen a 3G-capable model, you’ll be presented with a choice of carriers, between either AT&T (s t) or Verizon (s vz) in the U.S. It’s a much more logically laid out approach to iPad shopping, when compared to the long list of every available model that it replaces, and it should lead to less consumer confusion. Plus, it just looks a lot better.
Also new is the use of “In stock” in place of “Within 24 hours” for products that Apple has on hand and ready to ship. This is a much more direct statement of the product’s availability, and it should also discourage calls from frantic customers if an order delivery happens to fall outside that 24-hour shipping window for whatever reason. Other items that are not in stock continue to use the shipping window time frame to display stock availability (e.g., “Ships: 2–4 business days”).
Nothing revolutionary, but this is another sign that Apple is keen on improving its customer-facing experiences wherever possible, even when it comes to the smallest details.