Kobo, which launched its German e-bookstore in July and introduced the German-language version of the Kobo E-Reader just a few days ago, now has a deal with German electronics online retailer redcoon.de to sell the E-Reader Touch, starting October 1.
Kobo is calling this a “major European retail deal,” but for now the E-Reader Touch will just be available in redcoon’s German store. “As Kobo expands to additional European countries later this year, redcoon will offer our products there as well,” said Kobo’s EU director of sales Thorsten Schröer. Redcoon also operates in Austria, Spain, Portugal, Netherlands, Belgium, Poland, Italy, Denmark and France.
Redcoon was bought by European consumer electronics retailer Media-Saturn Group in March, in a move to expand its online strategy. In addition to electronics, redcoon also sells books (though not, it appears, e-books), toys, musical instruments, gardening tools and other products. It also sells at least one other e-reader, the LCD Odys MediaBook Scout, for €49. ($68.78/£43.02) The e-ink Kobo Touch will retail for €149. ($209.14/£130.82) Redcoon had revenues of €354 ($496.87/£310.81) million for the fiscal year ending in 2010. (By contrast, while Amazon (NSDQ: AMZN), Europe’s largest online retailer, does not break out sales figures by country, its international stores brought in a combined $15.5 (£9.69) billion in 2010–with an estimated $5.34 (£3.34) billion of that coming from the European stores.)