TechCrunch first reported the rumors of her pending exit in June 2011, though Yahoo denied those. Nevertheless, it seems that the board had enough. Apparently Bartz was let go via a phone call from Roy Bostock,
co-founder and chairman of Yahoo.
What Yahoo needs a product-oriented chief executive who has cut her/his teeth on the consumer Internet and has a clear idea of what the company’s product line-up looks like in an Internet that is primarily mobile. And more importantly, that person has to be steely enough to give up on the products of the past and betting on some key products for the future.
My advice to Yahoo board (and this is not the first time I’m offering it) — Get Jason. I mean Jason Kilar, one of the best product-oriented chief executives around. And given that Hulu is (apparently) up for sale, and Yahoo is one of the bidders, Yahoo’s board could actually be aggressive about it. Hulu not only brings Kilar but it also fills up a vital hole in Yahoo’s product line-up: video content. Remember, Yahoo got its start as a directory service but made big strides as a content aggregator. Hulu is as good as it can get when it comes to aggregating highly produced video content.
Of course, all this could be wishful thinking. The fact that CFO Tim Morse has been named interim CEO, it seems that they are optimizing to sell the company. What do you guys think? You think someone will replace Bartz? If yes, who?