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Apple (NSDQ: AAPL) has made the second move in a long-awaited succession plan following the decision of Chairman Steve Jobs to resign as CEO last week. Eddy Cue, head of Apple’s various internet divisions and the man behind the iTunes Store and iAd, is getting a promotion.
Cue will now report directly to CEO Tim Cook as senior vice president for Internet software and services, according to an internal memo announcing the change that was obtained by 9to5Mac.com. Apple has also updated its leadership page to reflect the move, confirming that Cue will report to Cook and will continue to run Apple’s online stores as well as Internet services like iCloud and iAd.
It’s a big year for Apple’s Internet strategy, with the relaunch of its MobileMe service as iCloud and the christening of a new data center in North Carolina designed to accommodate the massive amount of traffic the company sees across the iTunes Store. Cue has also been Apple’s representative in often-contentious negotiations with publishers over the in-app subscription policies enforced this year by Apple, which has driven the Financial Times to bypass the App Store altogether.
His role is the second–behind Cook’s, of course–to change in the wake of Jobs’ departure, although it doesn’t seem that he’ll be doing anything all that different from what he was doing a week ago. Still, reporting directly to the CEO is an important step on the corporate ladder, and Cue might be poised to become a more visible part of Apple now that its chief spokesman has stepped off stage.