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Today in Social

Amid some confusion about what its cloud services deliver, Apple’s trying to convince people to pay for access to their own music collections. Just kidding – synchronization services are valuable, and consumers may well pay for convenience.  At least one observer thinks Steve Jobs’ great legacy is re-establishing the value of content to consumers. Paul Sweeting has a thoughtful report on how news and information organizations can create digital content revenue streams by understanding and segmenting their customers, learning lessons from games and entertainment, and building out a B2B marketplace. And here are some more lessons from newspaper paywall experiences. If content isn’t king anymore, does it have at least a hint of royal blood?