Netmums Owner AuFeminin Sees Growing Profit, Overseas Expansion

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The new owner of the Netmums community plans to buy up more sites.

Axel Springer’s auFeminin women’s network bought the UK site earlier in August.

Today, it reports half-year net income is 15 percent up from last year at €5.6 million. And growth is accelerating – for the most recent quarter, auFeminin is almost a quarter up from last year.

AuFeminin says Netmums’ 700,000-strong audience made it a €3.1 million turnover in 2010/11. It plans to integrate it ith its SoFeminine.co.uk site (one of several auFeminin variants across Europe) to unleash pan-European advertising campaigns.

AuFeminin takes most of its money from advertising, but its fastest-growing segment is its Smart AdServer itself – ad technology which has 250 customers for a total of 1,500 websites on four continents.

It’s not clear how much cash the publisher has. But CEO Sauty de Chalon tells Reuters: “We do not want to sit on a gold heap. English is clearly the language in which we need to develop.” Right now, less than one percent of auFeminin’s audience comes from English-speaking countries.

German Springer bought paris-based auFeminin in 2007.

Release.

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