Fierce Wireless caught my attention this morning with this post indicating MetroPCS may be offloading “at least” 20 percent of its traffic to Wi-Fi. That estimate comes from iPass CTO Barbara Nelson, who also claims some operators continue to resist using the technology. Keeping data traffic on the cell network can boost revenues in the short-term, of course, but the strategy is yet another example of carrier myopia. As data usage continues to ramp up, the cell networks will become increasingly congested and difficult to use. Carriers that can reliably deliver the goods to their users will win over the next few years — regardless of how that data is being delivered.
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