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Tim Cook’s First Memo To Apple Staff: ‘Our Culture Is In Our DNA’

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Tim Cook, who will be taking over as CEO of Apple (NSDQ: AAPL) now that Steve Jobs has stepped down, has sent out his first memo to staff, reassuring them that the Apple culture created under Jobs will remain intact.

The note, first published by Ars Technica, also reiterates that Jobs’ presence will continue to be felt at the company as he moves to a role as Chairman.

Tim Cook has already proven himself a capable leader at Apple during his several stints as interim CEO. But this should serve as more reassurance — for those who needed it — that the company will very much try to keep calm and carry on just as it has:


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that-it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.