It doesn’t say how many people signed up, but let’s guess 1,000 people took advantage of the offer. Â The real value of those 1,000 readers isn’t in the money they pay for subscriptions. To make a point, it’s in the additional $100,000 or so in preprint revenue that comes with the 1,000 subscribers, and the ability to keep rates on ROP at a slightly higher level. Â (That’s a little hard to calculate, but can be done.) Â All the 19Â¢ does essentially is get the thing delivered to the doorstep and cover a little bit of the cost of the newsprint. Â That’s always been the case with the cost of a subscription, this is just a more extreme case. Â But it does make the point that each subscription is worth, say, $220 for the two years rather than $20.

]]>Jeff, that’s nonsensical. If papers thought every reader saw every ad, there would be no differential pricing for position in the paper – every ad would be priced solely according to size, not position in the flatplan.

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