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Amazon (NSDQ: AMZN) is bringing flash sales to the Kindle Store. Today the company launched Kindle Daily Deal, which offers a discount on one Kindle book each day. The first chosen title, a children’s book, could hint at Amazon’s upcoming tablet plans.
Today’s title is a kids’ book, The Miraculous Journey of Edward Tulane, marked down to $1.39 from $6.99. The book is aimed at third- through sixth-graders and was published by Candlewick Press, an independent children’s book publisher located in Somerville, Mass. Miraculous Journey, published in 2009, was written by Kate DiCamillo, who is also the author of the Newbery Award-winning The Tale of Despereaux.
Candlewick does not use the agency model for e-books, which means that Amazon has set the price on this title (most likely in partnership with Candlewick; Amazon partnered with publishers in its Sunshine Deals and Big Deals promotions) and that the title does not have to be sold at the same price at other etailers. Right now, the book is at #239 on the Kindle bestseller list.
Miraculous Journey contains black-and-white illustrations, and its product page notes that it is “optimized for larger screens”: “This title has complex layouts and has been optimized for reading on devices with larger screens such as Kindle DX, Kindle for PC/Mac, and Kindle for iPad.” OR THE KINDLE TABLET, I am adding in my head. (It’s hard not to write about Amazon these days without at least a little tablet speculation.) It is an interesting choice for Kindle’s first Daily Deal title simply because it’s not a straight text title for a Kindle e-reader (although it also is not a full-color title). This promotion is also a harbinger of the type of big, “large-screen-optimized” e-book sale that Amazon could run if and when it launches its tablet this fall.
I have reached out to Amazon and Candlewick about the promotion and will update this post when I hear back.