Infographic: Mobile advertising battle of the sexes

3 Comments

When it comes to mobile advertising at least, men and women tend to differ. According to a new infographic from mobile advertising and marketing firm inneractive released Monday, men are more likely to click on mobile ads, and also more likely to be Android (s goog) users. Women are far more likely to use BlackBerry (s rimm) devices, and a bit more likely to click on ads in IM and social networking apps. Check out the full infographic below, and see if you fit in with the gender biases revealed by inneractive’s data.

Note: In the infographic, CTR stands for “click through rate,” which measures how often users click ads; eCPM is the effective cost-per-thousand impressions, which means how much it costs to show your ad 1,000 times in an app.

3 Comments

Sophie

Hi

What data sample is the findings on this inforgraphic based on?

E.g. sample size, demographics, countries, time period etc?

Cheers

wondercomp

As far as my friend circle goes, I have to say that the OS Split looks really accurate. It’s needless to say that I believe it. As far as the CTRs go though, I never click ads. It’s sort of like an unspoken rule for me, ever since windows XP and the smiley face for key tracker malware exchange. Good find though Darell.

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