Kickstarter-backed iPhone, iPod and iPad accessories really seem to have a knack for doing well post-funding, and the PadPivot I reviewed early this month is a perfect example. Creators Bernie Graham and Jim Young just announced via email that the PadPivot will be available at Best Buy (s bby) and Future Shop beginning in September.
The PadPivot is a versatile iPad (or any other tablet or e-reader) stand that folds up for easy storage, and works both on hard surfaces like a table or desk, or on your thigh for holding your iPad (s aapl) steady while browsing or watching video on the couch. In my review, I wasn’t shy about calling the PadPivot the most practical stand I’d ever come across, and that remains true after a couple more weeks of usage.
PadPivot easily exceeded its funding goal of $10,000, raising $190,352 on Kickstarter, where anyone can pledge small amounts to see the project become a reality. Another project that blew past its initial funding target, the iPod nano watchbands called LunaTik and TikTok, also went on to pick up a prize retail distribution deal, and are now available on Apple retail store shelves.
Kickstarter’s advantage is its ability to act as a focus group (designers will change their product based on feedback during the funding period), test market (pledges act as pre-orders, so retailers have a ready-made sample of prospective buyer interest) and funding round. Thanks to that triple-pronged approach, consumers get to select from some unique accessories that might not have made it through the design-by-committee process that churns out relatively interchangeable designs at established accessory-makers.
When the PadPivot arrives on Best Buy and Future Shop (which is owned by Best Buy) shelves, it’ll bear in-house RocketFish branding. The device will still retain the same design that makes it so handy, and the PadPivot name, however, and should retail for around $39.99. Check it out in action below.