As part of its ongoing efforts to adapt its 89-year-old flagship to the digital age, Reader’s Digest subscriptions are now available through the magazine’s iPad app, for $1.99 per month or $14.99 per year.
Print subscribers can read the iPad edition of the magazine for free for six months. Reader’s Digest will also continue to sell individual issues of the magazine for $1.99 in the app store.
The ability to purchase in-app subscriptions was requested by readers, RD North America President Dan Lagani said. He said the company anticipates “more Reader’s Digest brands becoming available via iPad subscription–both in the U.S. and around the world.”
Reader’s Digest hired ex-Bloomberg exec Matthew Goldenberg to oversee RD.com strategy in May and also replaced its CEO this year. Reader’s Digest is currently the top-selling magazine in the Kindle Store.