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What changed at the Apple Store? It got more social.

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The Apple Store went down this morning for quite a while, and there’s still no official explanation as to why. But one thing did change, as noted by MacRumors: all Mac Pro and iPod classic models now feature drop down arrows next to the “Select” button that let you share the product on either Facebook or Twitter.

Facebook and Twitter share links are kind of a weird addition, if you ask me. Are people really all that likely to want to share basic information about available Apple products along with links for where to purchase them? I can see people maybe using it to brag about an upcoming purchase, but that’s about it. But it is something that’s been in place at the iTunes Store for a while now, and I suppose if even some people tweet or post about Apple products to their wall, the links will have done their job.

As mentioned, so far, these drop-down menus are only appearing for Mac Pro and iPod classic models. It’s possible that the role out was stopped midway, if it somehow contributed to the store outage, which web performance monitoring firm Catchpoint told GigaOM via email was network-related.

We’ll keep watching to see if these appear throughout the store, and let us know if you spot them anywhere else, too.

2 Responses to “What changed at the Apple Store? It got more social.”

  1. Cold Water

    Now if only it would recognize my new MBP’s serial so I can redeem the Lion upgrade. AppleCare knows it’s brand new, but good luck convincing the online store of that.

    Gold Master is six weeks old; this is my fourth day of waiting for a code so I can download it. Apple could nip this debacle in the bud by just handing out DVDs with new purchases, but…