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Glam Media Rolls Out Mobile Ad Platform

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As mobile advertising is looking to end 2011 with $1 billion in spending, lifestyle blog network Glam Media is aiming for a portion of that with its new mobile ad platform, which its positioning as an alternative to closed systems like Apple’s iAds. Glam’s HTML5 rich media mobile ad units will reach across apps as well as the mobile web. Secondly, the company is playing down the “geo-targeted” aspects of mobile advertising and is instead concentrating on a more traditional category: demographics.

Brands want to reach large-scale audiences and Glam feels it’s simply easier to do that by focusing ads along content verticals like style, entertainment, food, moms, and health and wellness, as opposed to aiming ads based on where a consumer happens to be pulling out their phone.

Additionally, the company is also introducing GlamEnable, a platform that provides publishers with the ability to develop robust sites for the mobile Web and create native applications for iOS and Android mobile operating systems. Since scale is at the core of this project, the GlamMobile platform works across all major mobile operating systems (OS), including Apple’s iOS, Google (NSDQ: GOOG) Android, WindowsMobile, HP (NYSE: HPQ) Web OS, etc.

Glam is launching its mobile platform with a number of big name brands, including Lexus and Macy’s, as it hopes to attract more blue chip advertisers.

One Response to “Glam Media Rolls Out Mobile Ad Platform”

  1. Except that in France, Privately-held Glam One, with offices in Paris, France, is the legal owner of the “glam” brand in France, as well as several French trademarks protecting the word “Glam” for products and services of classes 35, 38 and 41, including the French trademark “Glam” No. 3253547 registered with the French Intellectual Property office (INPI) on October 27th, 2003.

    Glam One filed a lawsuit before the Paris Civil Court against Glam Media, due to Glam Media’s infringement on GlamOne’s prior rights on the word “Glam” in France for advertising services notably.  GlamOne applied for an order to withdraw Glam Media’s French website and remedies. In addition,  Glam One has also initiated opposition with the OHMI (Office des marques communautaires) to protect its anterior brand and will continue to block any attempt de register infringing trademarks.