Farm Aid is still going, and going strong: The benefit concert, which first began in 1985, will once again have an all-star lineup of musicians performing in an effort to raise money to help support family farms. But for those who won’t make it down to the Livestrong Sporting Park, in Kansas City, Kan., this weekend, the event will be live streamed on the web as well as on a number of mobile devices.
From 5 p.m. to 11 p.m. CDT on Saturday, Aug. 13, Farm Aid will include performances from concert board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews, as well as Jason Mraz and Jakob Dylan, among others. A live stream of the concert will be available at www.farmaid.org.
Viewers will also be able to tune in on the go if they’re not in front of a computer this weekend. In addition to streaming to web browsers on PCs, the show will also be available through the Farm Aid website on phones and tablets with Adobe Flash (s ADBE) capability, as well as those, like the iPhone and iPad, (s AAPL) that rely on HTML5 video playback. Video is being hosted and delivered by Brightcove’s Video Cloud, which auto-detects the device that you’re using and sends the correct stream based on its capabilities.